Financial Planning
A living roadmap that brings your priorities, cash flow, taxes and major decisions into one view.
Learn about our framework
NOT YOUR TYPICAL FINANCIAL ADVISOR
Get your financial house in order.
Asher Heritage is for families who are just getting started: newly married, growing a family, or building a career and wondering what to tackle first. We give you a clear blueprint for structuring your financial life, so you know what matters now, what can wait, and how each piece fits together.
What we help with:
- Financial planning and goal setting
- Investing
- Retirement accounts (IRAs and 401(k) rollovers)
- Life insurance
- Health insurance
- Family giving fund
- Estate planning: wills, trusts, and end-of-life wishes (coming soon)
All for one simple monthly membership, with no hidden advisor fees.
Whole-pictureplanning
Personalstewardship
Multi-generationalperspective
The five pillars of a lasting plan
- 05
Legacy
Wills, trusts and the plan for passing it on.
- 04
Retirement
Income designed to last a lifetime.
- 03
Investments
Long-term growth, managed with discipline.
- 02
Protection
Insurance and risk management for the unexpected.
- 01
Foundation
Cash flow, budgeting and savings.
Two ways to do money
Most people’s money runs on autopilot. Yours doesn’t have to.
Here’s how financial stuff usually gets handled—pieced together over the years, nobody actually driving. Then there’s the other way.
The old model
A little of this, a little of that.
- An insurance guy
Sold you a policy when you bought the house. You hear from him at renewal.
- A mortgage guy
Got you the rate, then vanished. You have no idea if it still makes sense.
- No tax help
Every April you file and hope you didn’t leave money on the table.
- A 401(k) HR signed you up for
A default fund you picked in four minutes and haven’t opened since.
The result
Meet Jordan, 28. Four financial contacts, zero financial strategy—and nobody asking what he actually wants his life to look like.
- Living paycheck to paycheck.
- No retirement. No savings.
- No down payment ready for a house. Ever.
A hypothetical. But a familiar one.
The new model
One plan. One relationship. Every part coordinated.
- One coordinated plan
We own the relationship and bring in the specialists—CPAs, attorneys, insurance carriers, custodians—so the pieces finally work together.
- Every dollar has a job
Your whole financial picture in one view, so nothing sits around doing nothing.
- A real, ongoing relationship
Not a once-a-year renewal call. A team that knows your name, your family and what you're working toward.
- Built around what matters to you
Define what matters, steward it wisely, protect it well—and build the freedom to be generous.
The result
Same Jordan, 28. One plan, started with his first paycheck, built around what he actually values—and reviewed as life changes.
By 60, he has about $290,000 in his investment accounts.
Just $250 a month: $96,000 he set aside plus roughly $193,000 of hypothetical growth, assuming a steady 6% annual return—the same math our calculator uses. Illustration only; markets go up and down and nothing is guaranteed.
Coordinated solutions
One plan.
Every moving part.
The strongest strategies work together. We coordinate the essential disciplines of your financial life with your other trusted professionals.
Wealth Management
Disciplined investment guidance aligned to your goals, time horizon and tolerance for uncertainty.
Learn about investingInsurance Protection
Life, disability and asset protection designed to strengthen the plan—not sit apart from it.
Protect your familyEstate & Legacy Planning
Coordination for wealth transfer, charitable intent and business succession across generations.
Find peace of mind for the future
The checklist
5 things to have in place by 30
You don't need everything figured out, but these five set the foundation for everything else.
1
An emergency fund
Three to six months of essential expenses set aside, so a surprise bill or job change doesn't knock your plan off course.
2
A retirement account you're contributing to
Whether it's a 401(k) through work or an IRA on your own, starting early gives your money decades to grow.
3
The right insurance
Health insurance to cover the unexpected, and life insurance if anyone depends on your income. It's often most affordable when you're young and healthy.
4
A will and updated beneficiaries
If you have a spouse, kids, or anything you'd want to pass on, a will makes your wishes clear. Check that your accounts name the right beneficiaries too.
5
A plan for your money, not just a budget
A clear picture of what's coming in, what's going out, and where each dollar is headed, including what you want to give.
Not sure where you stand? That's exactly what we help with.
The power of consistency
Investment calculator.
Pick a monthly amount and a time horizon to see how steady investing could add up over time — in an IRA, a 401(k), or any account you choose.
Years to grow
Hypothetical value after 30 years
$251,129
$250/month · 6% assumed annual return
Your contributions
$90,000
Hypothetical growth
$161,129
For illustration only, not investment advice or a forecast. Assumes a $0 starting balance, a constant 6% annual rate compounded monthly and contributions at the end of each month. This is an illustrative assumption, not a promised return. Figures exclude fees, taxes and inflation. Actual returns fluctuate, investments can lose value, and results are not guaranteed.
One relationship. One plan that knows your family.
Who wants a tax person here, an insurance person there and an investment person somewhere else with nobody connecting them? What about one trusted relationship that knows their family by name and coordinates the specialists behind the scenes.
That's why planning and advice are available through a straightforward monthly membership. Where we also manage investments, that work is disclosed separately, in writing, before anything begins—so you always know exactly what you're paying for and why.
"You shouldn't have to choose between pieces of advice. Your financial life deserves one relationship holding it together."
Membership
Asher Heritage Membership
Starting at
$125/month
- Personal financial planning and advice
- Your Holistic Wealth Blueprint—values, whole financial picture, protection, investments, estate, taxes, generosity and clear next steps
- An ongoing relationship with a team that knows your family
- One point of coordination across your CPA, attorney, insurance and investment specialists
- Market updates and reporting dashboards
No portfolio minimum to begin. Any additional investment management fees are disclosed in writing up front.
Rooted in Christian faith-based values, a majority of Asher Heritage’s business profits go toward doing good—generosity isn’t what’s left over; it’s the plan.
Learn more about our giving pledgeMeet the founder
Alex Asher.
Alex started Asher Heritage with a simple frustration: the people who need financial guidance most are usually told they don’t have “enough” to deserve it. So he built the firm he wished existed—one licensed team, one plan, open to anyone earning a paycheck.
His credentials span the very disciplines the firm coordinates, so when Alex and his team give you advice, it’s grounded in the licenses and training behind every part of your financial house.
Licensed Insurance Agent
Licensed to advise on and place life, health and asset-protection policies.
FINRA Series 7 Examination
Passed the General Securities Representative exam—qualified to discuss and recommend a wide range of securities and investments.
Fiduciary-minded planning
Guidance built to serve your family’s interests first, coordinated with your other trusted professionals.
Credentials noted for context. Ask us any time for a full list of current licenses, registrations and disclosures.
Meet the Team
Education
The Asher Heritage Podcast.
Plain-language conversations about money and stewardship — how to save, invest, protect your family and give with purpose, and the thinking behind the Blueprint. First episodes are on the way.
A more intentional next step